Lana Del Rey and her collaboration with H&M

Originally Hennes & Mauritz Swedish fashion brand, H&M, simplified for better public perception, has become the number one name in the fast - fashion. The worldwide awareness about the H&M brand was quite rapidly obtained through opening large retail stores placed everywhere on the planet. Today, H&M has something for anybody, women, men, teenagers, children or babies. Essentially, all sections of society can find their soul matched piece of clothing in H&M. The philosophy behind the H&M collections seems to be an innovation and surprise, which added to the impressive sense of speculating the right moment for market domination of the managers, transformed H&M into a fashion giant. The managers from H&M Have been knitting an interesting brand development policy-collaboration or featuring with well known and highly respected names in fashion and style industry. Names like Karl Largefeld, Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Kylie Minogue, Jimmy Choo, Versace, Lavin, Marni and avant-garde label Maison Martin Margiela are tied with H&M. The inter-brand policy certainly works wonders for H&M.

Lana del Rey for H&M Autumn / Winter  2012

The fall/winter 2012-2013 women's collection has as a front face Lana Del Rey. The collection breathes out retro air through the 60’s inspired models. But who is Lana Del Rey? And why is she a valuable asset for H&M image? In the past, celebrities associated with H&M were worldwide known. But for this collection image selection, H&M shows its capacity of innovation and trend setting icon figure. While her stage name sounds so Spanish high aristocracy, Lana Del Rey is in fact Lizzie Grant, a 26 year old American singer. She searched for her singing talent for quite some time, fighting with drugs and alcohol addiction from early ages.

H&M advertising with Lana del Rey

I have to admit that I never heard of her, until I didn’t see a giant billboard advertising the pink cashmere sweater from the latest H&M winter collection. It stated: ”Lana Del Rey wears pink cashmere sweater by H&M”. So I Googled her and listened some of songs from her latest album, which lead me to think about the “bad girls” with whiskey on their lips and diamantes on their hands. Her languorous style of singing and the 60’s look made me understand why she of all the new young expressive faces, for the H&M collection. She breaks the icon image of traditional fashion model-tall, skinny, XS measures and often blonde. Lana Del Rey was chosen for H&M’s image collection thanks to her mysterious 60’s look. She reminds us of the times when women were divas and never heard of the androgen style.

For this H&M campaign, the hair-style and the make up are essentially specific for Lana Del Rey, but the rest represents an important change of style for her. Aside from some hair accessories, we could say that her outfits are without any color; mainly white and black combinations. The surprise is even bigger since the collection seemed to have been created for Lana exclusively. The pink cashmere, the small cute bows and other retro jewelry are made for her. The look in hips hugging tight leather skinny with pointed toe short boots matched with puffed jacket doesn’t seem like her. I guess H&M was going for contrasting ideologies and styles to reveal the utterly contemporary spirit of this collection. The clothes are great. The design is exquisite. But did Lana Del Rey was the right choice for H&M image? I think they were right on the money with her and she made the difference to accomplish a huge success.     

Famous designers for clothing retailers like Zara, H&M, Mango

For a couple of years street fashion retailers like Zara, H&M and Mango fought for market supremacy with American brands like Gap, Tommy Hilfiger and Donna Karen. Two of best selling street fashion retailers are Spanish with similar managing team, but their marketing strategies are much resembling with those from H&M. It is true that the selling numbers were astronomic just by featuring fast fashion campaigns and opening large clothing retail store all over the world, but the rumors of cheap and not so stylish clothing determined the street fashion brand managers to come up with a bold strategy in order to bring the glamour and the style from the haute couture fashion boutiques. They teamed up with famous designers like Stella McCartney, Karl Lagerfeld or Roberto Cavalli. It is easy to understand what the interest was for the street fashion retailers but what about the other party? The famous designers target through their collection mainly the exclusive high fashion slice, so with featuring collection with H&M, Zara or Mango they are given the opportunity to tackle the street fashion section. This way H&M, Zara and Mango collection feature cut price styles seen only in high fashion catwalk with breathtaking speed.

Lanvin for H&M

The Swedish retailer, H&M, seems to have been the one who open the path of famous designers featuring in street fashion collections, in 2004 with world famous Channel designer Karl Lagerfeld. At the time with three minute commercials and giant billboard, the H&M Karl Lagerfeld collection sold out within a day in fashion headquarters like London, Madrid, Milan, Munich and even Channel’s home town Paris. This master market hit showed that a bound between exclusive labeled high fashion and main street style is possible and meat a democratization of street fashion retails. After Karl, next collections from H&M were almost always signed by a famous designer, like Stella McCartney, Lavin, Jimmy Choo for shoes and bags, Marni, Roberto Cavalli, Versace and Madonna. For the last collections, H&M tackles into an avant-garde version for high street fashion style through collaborations with Viktor&Rolf and now Maison Martin Margiela for latest fall 2012 collection. What’s next? Unexpectedly, H&M will go with Anna Delo Russo, the fashion director of Vogue in Japan and will lunch a bohemian chic fashion collection filled with maxi vintage jewelry.

Roberto Cavalli for H&M

Competing closely with H&M, there on the top of best selling clothing retailer, is Spanish brand Zara. From the start, Zara’s collections were very close of the high street fashion idea. Their campaigns are rather discreet and take their bets with controversial figures to advertise their collections. Zara’s has a well established range of basic designers that carried out their collections year after year. Their brand marketing is through almost zero advertising, which has an unusual effect of increased curiosity from the public. At one time Loius Vuitton said that Zara is “possibly the most innovative and devastating retailer in the world”. It is said that it takes Zara only two weeks to lunch a new product, which might be the reason why Zara is the best selling brand in high street fashion.

Karl Lagerfeld for H&M

The other important Spanish street fashion brand is Mango. It could be said that the Spanish version of street fashion retailers Start Wars is given between Zara and Mango. Their designs are much in the same section with similar inspirational motifs. Still, the master hit from Mango came with choosing famous models like the Cruz sisters and now Kate Moss to put their signatures on the exclusive collections. Since 2003 Celestino Garcia is the head designer for Mango and earned the admiration and support of Carolina Herrera and Jean Paul Gaultier.  

Famous stars and their collaborations with brands

The street fashion producers targeting the mass public are brands like H&M, Zara, and Mango. The street fashion style is one for the masses; nobody would wear a Versace gown going to work, which could be the reason why street fashion gained so much popularity. For a couple of years the street fashion was composed of basic casual wear, but for the last campaigns street fashion brands have gained significant sophistication, through famous figures for their advertisement campaigns.

Milla Jovovich for Mango

After they benefited greatly from the declared passion for their clothing of Kate and Pippa Middleton, Zara has taken things to another level. While truly on the ascension among the high street fashion industry, Zara goes with subtle figures for their campaigns, figures that are famous within specific circles. These faces are not so much commercial, but have something unique in their appearance and attitude. Take for example the 2011 winter collection for women, featuring Stella Tenant. Zara promoted that luxurious collection with no fuss, discreetly; no quotes, no comments-and what a sales record it was. For 2012 Zara goes with rather eccentric figures like Cara Delevigne and Dutch model Freja Beha Erichsen. What’s so special about them? Well, Cara has that Woodstock fascinating figure that was used by Viviene Westwood and Channel. So who could street partying wearing TRF Zara collection better than her? On the other hand Freja has just the look for chic boho air of the 2012 winter collection from Zara. Along with her esoteric expression, her dashing body structure, she explains her choices in life through her Zara clothes in bad English with weird French-German accent. It is clearly that Zara aimed successfully for the young precociously matured generation. This channel is followed up by the 2013 spring collection, featuring another Dutch model, the 32-year old Saskia de Brauw. Her rather boyish aspect contrasts with the breezy materials, beautiful light pastel colors and silky silhouettes brought by the Spring-Summer Collection. 

Scarlett Johanson

Miranda Kerr for Mango

Since its beginnings, Mango has made its custom to feature famous models for its campaign images. Models like Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington , Diane Kruger, Isabelli Fontana and Scarlett Johansson were the images of Mango brand..

Penelope and Monica Cruz campaign for Mango in 2008-2009 seemed to have been the start up for this brand’s ascension. The Spanish sisters look so much alike, even if they are not twins and they broke the European barriers for Mango fashion style promotion. After them Mango’s next great move was choosing Kate Moss as brand ambassador and what a smart move that was. Who could look more dashing in the white tuxedo suit with pants featured in latest 2012 winter collection? But will she remain the brand ambassador and main image figure? For next spring-summer campaign younger model Miranda Kerr will be featured. She’s been a Victoria Secret Angel for some while now with enormous success. It looks like Mango will be taking a turn from the Brit solid style to a naughtier angelic one with Miranda as brand image.

Celebrities and their influence on fashion trends

The contemporary society lies much on the fashion trends flow coming from the celebrities’ direction. Examples like small dogs in big shopper bags, like Paris Hilton first came out, the thick black eye liner make up style like Amy Winehouse and fashion & lifestyle reality show like the Kardashians are just a few that make the point. The power of influence that celebrities have on fashion trends is given by the fashion and style magazines and TV shows. Anything from a public appearance on a festival or award giving event, to coming out from a gym or walking the pet dog is a great opportunity to release fashion style outfits trends. The way that Tom Cruise ex-wife Katie Holmes worn the oversized jeans and large white shirts gave way to the boyfriend style outfit trend.

TV series have great impact on fashion trends and a great example is the delicious Carrie Bradshaw’s story, Sex and the City. Her passion for Jimmy Choo shoes certainly boosted Choo’s selling numbers. Later on, it surfaced that even the actress that embodied Carrie Bradshaw character, Sarah Jessica Parker is herself a declared fanatic over the Jimmy Choo shoes. It’s true that Jimmy Choo’s creations are spectacular, but it wasn’t the actual products that the TV series promoted on, although it was self implied, but the addictive behavior to buy expensive shoes at the time when you can’t afford the energy bill or the rent, as shopping therapy to cure stress. This fashion and lifestyle behavior was and will be the craze of many generations of fashion addicted women. 

Sex and the City with brands like Jimmy Choo and Manolo Blahnik

It is only about the clothes and accessories that celebrities wear or promote, but more where they go wearing a particular outfit. So if Blake Lively is spotted wearing stiletto shoes matched with sport suit and vintage hat, it is instantly adopted as going to gym outfit. Another good example would be when Victoria Beckham was seen walking her kids to a playground wearing extremely high heel shoes with Birkin bag and pencil fitted short dress. A little over dresses for such a casual occasion we might say, but these excessive behaviors are in fact those that become fashion trend setters. 

Eva Longoria spottet with a Hermes Birkin bag

Addictions or passions for fashion products, like clothes, shoes or accessories are greatly speculated by the fashion producers. For example, the above mentioned Birkin bag, it is actually an extremely exclusive and expensive line of bag accessories, but gained much popularity even among the middle-classed fashion addicted women. On the same note the Luis Vuiton traveling sets, which are also an expensive traveling carpet bag set lines, were advertised through celebrities spotted, presumed unexpectedly, in airports checking in their luggage. This type of spontaneous advertisement is very dangerously intended to be manipulated by the fashion brands’ managers. Some brands are paying celebrities in the spot light at one given time to wear their products in order to promote them. For example, if Justin Bieber would wear some new unrevealed model of sneakers at a concert, instantly millions of teenagers will go to all means to own such a pair themselves. On the other side, the producer will have pre-launch lists of orders, which actually means guaranteed success of that product. Is this strategy within loyal-competition spirit? Not so much, I would say. It would be fair that celebrities to put their mark on fashion trends through new original take on fashion style.

Vintage Clothing

The fashion style is changing constantly which makes it quite difficult to invent new trends by the minute. Fashion trends come and go, mix and match in surprising ways for the delight of the fashion lovers. Without being too philosophically about the fast changing fashion world, fashion designers seek inspiration in past eras of fashion styles, based on rather practical reasons. The past styles are brought to present with a contemporary mark.

The vintage look in fashion style has been an already established source of inspiration for many designers. Taking a closer look into the etymology of the vintage word, “vint”-20 and “age”, we can easily understand what vintage means-the fashion style trend concordantly with the 1920’s era. Fashion style trending specialists go further and state that vintage style is referring to the period 1920-1960; anything after 1960’s period is considered more like retro. Let’s stop for a minute a clear the vintage vs retro dilemma. Retro stands for anything from past eras-actual items or upgraded styles. So we could conclude for the moment that retro includes vintage, in terms of the fashion trend inspirational era.

Vintage clothing and items are clothing and items for the actual 1920-1960 era, which leads to another clarification that needs to be well understood: commonly we refer to vintage clothing and fashion style with the implied meaning of vintage inspired style. There are not so many people that still wear clothing or other items dating from 1920’s. This principle would go for vintage jewelry and other accessories.

The modern understanding and promotion of vintage look is actually obtained through an assembly of key motifs. My personal number one choice of vintage motif is the lace. The lace material was widely used in the 1920-1960 era for tailoring all types of women's garments: dresses, blouse, skirt, hair and hand accessories, and bags, even insertions for coats, hats and shoes. The fashion designers of the era in-between, or after 1960 until contemporary years, considered lace a sign of opulence, which lead to almost discard it. The lace material owns a unique quality of exposing and covering at the same time. The sensuality of feminine forms is merely implied or suggested, just like in the 1920’s. The lace pieces that are considered vintage are those with baroque imprints, mainly roses, not so much the polka dots printed, as an example of an exception. The romantic and fragile lace seems to never get out of fashion. Some trends are tested repeatedly and re-invented each season to result in a more original, unique and embellished fashion style.

The hottest combination with lace is given by the velvet material. The velvet offers an aristocratic precious look for any type of outfit. The men inspired suits for women with long pants and blazers, if tailored of velvet and combined with transparent tops with lace are bound to remove the rough masculine impression and replace it with one of utterly feminine sensuality.

The vintage look stands not only in clothing with lace and/or velvet motifs, but goes further to the accessories, hair style, make up and even attitude. Vintage lace accessories, like brooches, clutches, small purses or hair bents or the summer gloves with lace and hats are coming back as a strong vintage motif to be matched even with office pieces or smart casual.

Coat trends for winter 2012/13

Winter coats for women have always been a challenge for the designers. The winter is a time when you need to keep warm, but, as a fashionable lady, you won’t make any sacrifice in looking stylish also. So designers seek to create fashionable models of winter coats, keeping in mind the practical use of this clothing item as well. Passing on the cold season brings up a total reorganization of outfits and the coat has an important place in the winter wardrobe, mainly because it will be likely to be worn almost every day.

The fashion winter season of 2012-2013 brings out some new inspiration sources expressions for the top designers. The lines are straighter, the lengths are longer and the volumes are larger. The key word to describe women's coats trends for winter 2012-2013 is volumes. The sleeves are wider, the emphasis on the waist is lower and the length goes maxi long. The inspiration source comes from men trench-coats’ line, the architectural elements for the stand-up collar and wide sleeves and the military motifs like double breasted fastening and the epaulets.

The masculine style

The trench-coats and coats with masculine inspired design is the most highlighted trends in winter 2012-2013 fashion style. The masculine influences are expressed through the lines cut and the nuances of colors used. For some models for winter women's coats there have been preferred prints, or bright colors and pastels (see the Hermes collection of winter women's coats). Still, the majority of masculine inspired coats for women come in neutral colors like black, brown, gray or dark blue. The masculine coat for women owns some important features like big buttons fastening, wide lapels, and flaps over slit pockets and lack of waist belt. This type of coat can be worn over matched outfits or contrasting, extremely feminine, as well.

Masculine-Style Coat

Rounded shoulders coat

The winter fashion season of 2012-2013 has brought up an unexpected taste for exaggerating volumes and motifs. For the women's coats, this trend translates in rounded shoulders, even with a accentuate aspect (see Jil Sanders and Lanvin collections of winter women's coats). The rounded shoulder trend is more versatile and can be implemented regardless of the design cut, the color palette or the details. For some models, the designers find it edgier to accentuate the rounded shoulders motif through geometric prints and overlaying color.

Round Neckline Cream Coat

The no-button coat

One of the edgiest trends for winter coats in fashion season of 2012-2013 is the no-button coat. While in cold season, one could need a buttoned coat. Still, the fashion designers offered the non-buttoned coats as an opportunity to show the outfit underneath, at least as long as the temperature permits it. At the time when the cold weather enforces to close the coat, a stylish belt came in handy (see the Lanvin collection of winter women's coats). The no-buttons models of this winter fashion season come in a wide variety of colors, from pink rose to black.

balenciaga

The oversized coats, along with the retro designs and the neon colored models, which last year were at high rank, are not much in the spotlight this year. But here is a hint on how to reinvent your last season coat: wear a fashionable belt.

Ted Baker party outfits

I must admit that I am among those most resistant to online shopping and consequently, quite skeptical when it comes to value online promoted shops. I like to shop in the traditional way because it is a unique sensation to enter a ground based fashion shop. I found it relaxing to wonder through the cloths, to smell the unworn clothes, to touch the fresh stitching, to feel the material through my fingers and to see the colors without any millions colors addition brought by the smart phones screens. Still, glancing into Ted Baker’s online shop I got the same sensation that I only felt in small Parisian fashion boutiques.

Each page and each product lead the visitor on a story. The dresses can be called by a name and not necessarily a jumbled letters and number combination that usually come up on web shops. This way each product gains personality and it’s as if each of them looks for the right person to wear them.

The Ted Baker’s products are given souls, looking for matching spirits among the site’s visitors. The party outfits follow the latest fashion trends with some unique combinations. Sliding down on the party outfits section of the website it can’t get unnoticed the way he organized the sub-sections: dresses, tops, tailoring, playsuits & shorts-on one side and shoes, cover ups, bags and accessories on the other side. It’s like when women get dressed-first they choose the body wear-dresses, tops, playsuits &shorts and then they choose accordingly the shoes, cover ups, bags and accessories. So right from the top, Ted Baker shows significant women's insight knowledge.

The party dresses are the iconic outfit for party outfits. Ted Baker manages to offer all the essential types of party dresses- from maxi fluid golden Callen dress to sweet ballroom dancing Raul lace dress, Ashlin laces bodice dress and blue organza and lace Marceli dress. The colors are modern going to light girlish apricot for Banilo, Janini and Bryana dresses. The hot red and the luxurious black couldn’t have been missing with classic event dresses like Komet, Jimena and Edella. I must admit that I was looking for a yellow model, but was nicely surprised by the Borska dress in golden dark yellow with interesting skater print and princess cut. My favorite will be the Peera gown with a wild forest story printed on the maxi long silk part and pleated strapless modern upper bodice.

Borska - Skater jacquard dress

Raul - lace ball dress

ASHLIN - Lace boned bodice dress

The surprises keep on coming from the tailoring and playsuits& shorts sub-sections. My first choice for party outfit is the dress, but viewing these two sections I incline to change my mind. I didn’t know jumpsuit can be elegant and fashionable until I glanced to the Pimla lace top jumpsuit and the hot red short version-Fabriss.

To finish my party outfit, naturally, I got to cover ups and accessories. From cover ups, I choose the Aramm because it’s sassy and so furry. At accessories I had to stay a while, since I just couldn’t decide on a favorite. I would have taken them all.

Party outfits - the current trends

I don’t know about you, but when the weekend is approaching I started daydreaming about one of my favorite methods of relaxation: party. Having these delicious thoughts in mind here raises the eternal unforgivable question: what to wear this time? The party outfit dilemma is commonly the source for researching about news on fashion trends. All fashion addict women look for edgier, sassier and more extravagant ways to make their party outfit noticed.

Dress or no dress

The number one choice for party women outfits is the dress. Still the party dress concept has changed a lot for the 2012-2013 trends. The fashion designers offer their fans original, interesting ideas for party outfits. The contemporary woman personality founds the party dress the perfect channel to be outspoken about her most intimate and wild experiences and thoughts.

The party dress is long, short, mini, asymmetric, flared, fitted, hugging forms, bell pepper cut, shiny, glittering, transparent, vintage, chic-biker, in all colors and materials. It is like everything goes and the imagination knows no limits. Still, there is quite a large section of fashionable women that are anti-dresses. This anti dress trend has opened the way for party pants outfits. To give you some anti-dress ideas for a trendy party outfits try matching suit pants in velvet with fluid golden lame blouse, high heels and glittering maxi earrings or, a great option for maxi dress the maxi jumpsuit in shiny materials.

Materials, Colors and Cuts

When the word party is associated with trendy outfit it becomes clear that a fine, extravagant and precious material is involved. Shinny lame in metallic colors has become one of the most featured materials chosen by the designers to make party outfits. Still, the traditional silk and tutu are among the favorites as well. The 2012-2013 party outfits season brings out not only the precious materials like silk, lame and now velvet but the unexpected combinations with leather in neon colors, long spangles, metallic sequins, feathers in cancan style and even metal tacks. All influences are used to create the new Glam code, from boho chic to Goth-rock.

The black code seems to have faded to give way for the powerful colors in like neon lime yellow, green mint and sky blue. The colors and the materials are two components tightly bonded. For example the spangles and the sequin dresses come in sassy violent colors. The glamour is obtained through the colors and the light reflecting materials. On the other hand the extravagant, daring cuts are more likely associated with different colored layers of tutu and silk matched with corset tops.

Hot Accessories

The final touch of a successful party outfit is the accessories. There are some simple rules to follow in order to get that glam touch and still manage to keep it out of the bling-bling area. For example, if a sequin material is involved and on top of that a violent color is chosen, then keep the accessories like earrings and purses low in quantity and sparkle. Too much can be less elegant. The 2012 season of party trends has a soft spot for the opulence and it is being channeled in accessories. So, maxi earrings and neck collars are the must have.

The single one must have element for party outfit, from 50 seasons back and still kept this season, is very high heel, generally stiletto or thin platform, shoes and sandals (rarely boots) and in metallic or sequined materials.

Mango winter collection 2012

Mango has become in the last years the icon brand for high street fashion style. We could say without any exaggerations that the high street style is best featured and illustrated by Mango’s collections. The winter 2012 collection is again best represented by the gorgeous model Kate Moss. Once again she agrees with taking on Mango’s image project, which can’t be interpreted other than her passion for Mango’s clothing.

Kate Moss for the winter collection 2012

Just like in the case of past collection, Mango divides quite clearly the subsections into casual-sport, jeans, suit and evening. The lines are cool, sharp and smart with architectural elements unveiled by the loose sleeves and the fit loose waists. The statue solidness of jackets and coats contrasts with the fluid silk and fitted cuts for the evening dresses. The length for the dresses and pants, evening or casual-sport is either mini or maxi. With this collection, Mango expresses its utterly refined taste in urban outfits. The materials are chosen attentively in order to best show the feminine body lines. For example, the evening skirts and dresses in sequins are mini and those in silk or velvet with lace are ankle long with slits for legs showing. While the sleeves gain plenty of volume the waists are cinched or greatly put in value by peplum details.

The spectacular Kate Moss (which by the way she looks a decade younger and not within her 38 years) teams up with Spanish giant in urban-cool fashion, to show the winter collection clean lines used to create outfits that involve epaulets, contrast piping, leather adornments smartly placed along the trimming, patch pockets and military motifs for buttons and padded garments. Kate Moss is looking striking in the military inspired outfits featured in the Mango winter collection for 2012. To avoid opulence, the luxurious lace is associated with velvet and silk and used smartly to fill in cleavages, mostly deep back ones, or simply trimming the edges,.

The colors mark for evening outfits is elegant white and black combination with energy sources provided by hot red and electric blue. The strapless mini dress in red with exuberant peplum waist certainly makes the blood’s temperature to rise in cold winter days. The stains of color come in olive and khaki, used in neutral shades, associated with ghastly bordo. We could say that the contemporary fashion taste for boho chic and vintage is kept away from Mango’s winter collection for the 2012 season, or just discreetly implied by the oversized knit sweaters and the skinny trousers in Arabic prints.

Once again, Mango has successfully set trends in urban street fashion. The iconic pieces are, just like the Brit model said, the butter-soft tuxedo matched with waist pleats or slim fit pants and the mini black sequined jersey dress. She also stated that the pointed court shoes with stiletto high heel, a pair of skinny jeans and the tube fitted black skirt with leather insertions are key clothing pieces that shouldn’t miss from any fashionable women’s closet.  

The Christmas gift guide

Don’t you want to find that perfect Christmas gift, the one that makes eyes sparkle and puts a big smile on the face? The ideal Christmas gift expresses how much you love, respects, appreciate and understands the people in your life- your family, your office colleagues or simply a great client. Even if the perfect Christmas gift is hard to accomplish, the variety of options and ideas are overwhelming. To help you through some difficult decisions here a quick guide for Christmas gift shopping.

Christmas gift for the boyfriend/husband

So he says “I don’t need a gift, I love you anyway”. Well, that might be true, but he will certainly be happier if you got him a Christmas gift. The startup would be “What he wishes for?”. For the obvious reasons we will discard an Aston Martin or a yacht and don’t even think of a Christmas card, men are totally indifferent to those. The key idea for the ideal Christmas gift for your special man is to see what his hobbies are. Does he fish, play pool, golf, football? Still, you might want to go deeper with your research, because if, for example, he’s a football fan, find out what his favorite team is, in order to avoid a fiasco.

Still in the dark? Let’s see this from another point of view: what things men would never like as a Christmas gift? Number one is clothing. You will certainly want to avoid arguments like “You never wear that shirt I got for you on Christmas!-How could I?! It’s candy pink”. Still, you could go with men accessories, like shirt buttons. The perfect gift: the sensational watches box.

Christmas gift for the girlfriend/wife

Generally for women the options are many. Perfumes, make up, jewelry, clothes-but mind the measures, because a bigger measure will make her think you see her fat and a smaller one will make her think you wished she were skinnier. So be careful with that, women are so sensible about this aspect. Also, intimate lingerie will be a risky choice- the cup size must be perfect, plus the color and the sexy garments are risky business for men to get it right. Even if you still manage to get her a perfect lingerie gift, she will be impressed, but she will also wonder how come you know so much about intimate women lingerie. There are some gifts that you should never think of, even if she implied she wished for: fitness subscription, esthetical operations and anti-aging products. These are like plain affronts for ladies. The perfect gift: a fancy perfume or a luxury trip just for the two of them.

Christmas gift for the boss

The main problem with the boss’s Christmas gift is that if don’t take him/her anything he will remember that and will make your next year hell. The main aspects to consider in the case of “Christmas gift for boss” are the size and the value. If you can team up with your colleagues, then an expensive gift would be indicated. Also keep away from the personal gifts, like perfumes or clothing or “best boss” coffee cup. The decorative items are perfect for boss’s Christmas gift, for example a wine bottle in a vintage wooden box or an office golf set. The key factor is the wrapper-go with something classy and shinny.