The contemporary society lies much on
the fashion trends flow coming from the celebrities’ direction.
Examples like small dogs in big shopper bags, like Paris Hilton first
came out, the thick black eye liner make up style like Amy Winehouse
and fashion & lifestyle reality show like the Kardashians are
just a few that make the point. The power of influence that
celebrities have on fashion trends is given by the fashion and style
magazines and TV shows. Anything from a public appearance on a
festival or award giving event, to coming out from a gym or walking
the pet dog is a great opportunity to release fashion style outfits
trends. The way that Tom Cruise ex-wife Katie Holmes worn the
oversized jeans and large white shirts gave way to the boyfriend
style outfit trend.
TV series have great impact on fashion
trends and a great example is the delicious Carrie Bradshaw’s
story, Sex and the City. Her passion for Jimmy Choo shoes certainly
boosted Choo’s selling numbers. Later on, it surfaced that even the
actress that embodied Carrie Bradshaw character, Sarah Jessica Parker
is herself a declared fanatic over the Jimmy Choo shoes. It’s true
that Jimmy Choo’s creations are spectacular, but it wasn’t the
actual products that the TV series promoted on, although it was self
implied, but the addictive behavior to buy expensive shoes at the
time when you can’t afford the energy bill or the rent, as shopping
therapy to cure stress. This fashion and lifestyle behavior was and
will be the craze of many generations of fashion addicted women.
 |
| Sex and the City with brands like Jimmy Choo and Manolo Blahnik |
It is only about the clothes and
accessories that celebrities wear or promote, but more where they go
wearing a particular outfit. So if Blake Lively is spotted wearing
stiletto shoes matched with sport suit and vintage hat, it is
instantly adopted as going to gym outfit. Another good example would
be when Victoria Beckham was seen walking her kids to a playground
wearing extremely high heel shoes with Birkin bag and pencil fitted
short dress. A little over dresses for such a casual occasion we
might say, but these excessive behaviors are in fact those that
become fashion trend setters.
 |
| Eva Longoria spottet with a Hermes Birkin bag |
Addictions or passions for fashion
products, like clothes, shoes or accessories are greatly speculated
by the fashion producers. For example, the above mentioned Birkin
bag, it is actually an extremely exclusive and expensive line of bag
accessories, but gained much popularity even among the middle-classed
fashion addicted women. On the same note the Luis Vuiton traveling
sets, which are also an expensive traveling carpet bag set lines,
were advertised through celebrities spotted, presumed unexpectedly,
in airports checking in their luggage. This type of spontaneous
advertisement is very dangerously intended to be manipulated by the
fashion brands’ managers. Some brands are paying celebrities in the
spot light at one given time to wear their products in order to
promote them. For example, if Justin Bieber would wear some new
unrevealed model of sneakers at a concert, instantly millions of
teenagers will go to all means to own such a pair themselves. On the
other side, the producer will have pre-launch lists of orders, which
actually means guaranteed success of that product. Is this strategy
within loyal-competition spirit? Not so much, I would say. It would
be fair that celebrities to put their mark on fashion trends through
new original take on fashion style.
No comments:
Post a Comment