I must admit that I am among those most
resistant to online shopping and consequently, quite skeptical when
it comes to value online promoted shops. I like to shop in the
traditional way because it is a unique sensation to enter a ground
based fashion shop. I found it relaxing to wonder through the cloths,
to smell the unworn clothes, to touch the fresh stitching, to feel
the material through my fingers and to see the colors without any
millions colors addition brought by the smart phones screens. Still,
glancing into Ted Baker’s online shop I got the same sensation that
I only felt in small Parisian fashion boutiques.
Each page and each product lead the
visitor on a story. The dresses can be called by a name and not
necessarily a jumbled letters and number combination that usually
come up on web shops. This way each product gains personality and
it’s as if each of them looks for the right person to wear them.
The Ted Baker’s products are given
souls, looking for matching spirits among the site’s visitors. The
party outfits follow the latest fashion trends with some unique
combinations. Sliding down on the party outfits section of the
website it can’t get unnoticed the way he organized the
sub-sections: dresses, tops, tailoring, playsuits & shorts-on one
side and shoes, cover ups, bags and accessories on the other side.
It’s like when women get dressed-first they choose the body
wear-dresses, tops, playsuits &shorts and then they choose
accordingly the shoes, cover ups, bags and accessories. So right from
the top, Ted Baker shows significant women's insight knowledge.
The party dresses are the iconic outfit
for party outfits. Ted Baker manages to offer all the essential types
of party dresses- from maxi fluid golden Callen dress to sweet
ballroom dancing Raul lace dress, Ashlin laces bodice dress and blue
organza and lace Marceli dress. The colors are modern going to light
girlish apricot for Banilo, Janini and Bryana dresses. The hot red
and the luxurious black couldn’t have been missing with classic
event dresses like Komet, Jimena and Edella. I must admit that I was
looking for a yellow model, but was nicely surprised by the Borska
dress in golden dark yellow with interesting skater print and
princess cut. My favorite will be the Peera gown with a wild forest
story printed on the maxi long silk part and pleated strapless modern
upper bodice.
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The surprises keep on coming from the
tailoring and playsuits& shorts sub-sections. My first choice for
party outfit is the dress, but viewing these two sections I incline
to change my mind. I didn’t know jumpsuit can be elegant and
fashionable until I glanced to the Pimla lace top jumpsuit and the
hot red short version-Fabriss.
To finish my party outfit, naturally, I
got to cover ups and accessories. From cover ups, I choose the Aramm
because it’s sassy and so furry. At accessories I had to stay a
while, since I just couldn’t decide on a favorite. I would have
taken them all.
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