Famous stars and their collaborations with brands

The street fashion producers targeting the mass public are brands like H&M, Zara, and Mango. The street fashion style is one for the masses; nobody would wear a Versace gown going to work, which could be the reason why street fashion gained so much popularity. For a couple of years the street fashion was composed of basic casual wear, but for the last campaigns street fashion brands have gained significant sophistication, through famous figures for their advertisement campaigns.

Milla Jovovich for Mango

After they benefited greatly from the declared passion for their clothing of Kate and Pippa Middleton, Zara has taken things to another level. While truly on the ascension among the high street fashion industry, Zara goes with subtle figures for their campaigns, figures that are famous within specific circles. These faces are not so much commercial, but have something unique in their appearance and attitude. Take for example the 2011 winter collection for women, featuring Stella Tenant. Zara promoted that luxurious collection with no fuss, discreetly; no quotes, no comments-and what a sales record it was. For 2012 Zara goes with rather eccentric figures like Cara Delevigne and Dutch model Freja Beha Erichsen. What’s so special about them? Well, Cara has that Woodstock fascinating figure that was used by Viviene Westwood and Channel. So who could street partying wearing TRF Zara collection better than her? On the other hand Freja has just the look for chic boho air of the 2012 winter collection from Zara. Along with her esoteric expression, her dashing body structure, she explains her choices in life through her Zara clothes in bad English with weird French-German accent. It is clearly that Zara aimed successfully for the young precociously matured generation. This channel is followed up by the 2013 spring collection, featuring another Dutch model, the 32-year old Saskia de Brauw. Her rather boyish aspect contrasts with the breezy materials, beautiful light pastel colors and silky silhouettes brought by the Spring-Summer Collection. 

Scarlett Johanson

Miranda Kerr for Mango

Since its beginnings, Mango has made its custom to feature famous models for its campaign images. Models like Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington , Diane Kruger, Isabelli Fontana and Scarlett Johansson were the images of Mango brand..

Penelope and Monica Cruz campaign for Mango in 2008-2009 seemed to have been the start up for this brand’s ascension. The Spanish sisters look so much alike, even if they are not twins and they broke the European barriers for Mango fashion style promotion. After them Mango’s next great move was choosing Kate Moss as brand ambassador and what a smart move that was. Who could look more dashing in the white tuxedo suit with pants featured in latest 2012 winter collection? But will she remain the brand ambassador and main image figure? For next spring-summer campaign younger model Miranda Kerr will be featured. She’s been a Victoria Secret Angel for some while now with enormous success. It looks like Mango will be taking a turn from the Brit solid style to a naughtier angelic one with Miranda as brand image.